Selling like Broadway hotcakes!

I know, I know! I've been delinquent about posting here, but I've been super busy. And it's been for a good reason. We have launched the Autumn 2015 edition of THE LIGHTS OF BROADWAY SHOW CARDS™ in NYC stores and online! Click here to peek in the shop!

 Broadway kids' trading party!

Broadway kids' trading party!

We held a trading party and invited kids who are in many of the shows on Broadway (and their parents/guardians). We gave them sugar and free cards and let them go trade. It was like Shark Week and the cards were the bait! Seriously, we were so overjoyed at the enthusiasm of our young friends. And that was a great precursor to the reception the cards continued to get as we released them in our Broadway Theatre District stores (Theatre Circle on 44th St. and One Shubert Alley in Shubert Alley). There have been trading gatherings throughout Midtown and transactions through the mail.

And then, just yesterday, we finally raised the curtain on our online shop. Let's just say that I have a lot of envelopes to stuff with shiny packs of Broadway trading cards! And we're very encouraged that our little project has such appeal across the country. It gives us such inspiration to keep going and to make the cards even better. Yay Broadway!!

 A screen capture of our online shop in action.

A screen capture of our online shop in action.

So that's what's up. After I fill all these orders, I've got to hunker down with my collaborator to talk about what's next. We hope to break even on these early phases of the venture, because then we have next edition to plan as well as well as some special stuff for some special things that will be coming some special time soon!  Wahoooo!

 Enthusiastic collectors!

Enthusiastic collectors!